Founded by Olympian & 2X World Champion, John Florence, FLORENCE provides best-in-class utilitarian performance outdoor gear that’s precision engineered to thrive in the elements. Utilizing HeiQ Pure™, FLORENCE sun protective shirts are able to keep you fresh in hot conditions, while mitigating odor and increasing comfort to end users in the field.
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HeiQ Pure™
Textile finishing for antimicrobial odor control
Advanced antimicrobial textile technology that inhibits odor-causing bacteria for long-lasting freshness, hygiene, and clean-feel comfort
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