Probiotics. Consumer trend shaping cleaning and laundry brands.

  • January 28, 2026
  • 09:00 GMT (London) | 10:00 CET (Berlin) | 17:00 CST (Shanghai)
  • 45 minutes

Probiotics are reshaping cleaning and laundry. Leading home care brands are already winning with probiotic solutions, and consumers love them. What began as a niche is now a fast-moving, ingredient-led, sustainable trend.

Watch our webinar and get real-world insights from a UK B2C pioneer, discover how to position probiotic cleaning for today’s shoppers, and learn how to enter the category with confidence while the wave is accelerating. Learn how you can launch probiotic or synbiotic cleaning and laundry products without building your own R&D.

Our expert speakers
  • Dr. Robin Temmerman, PhD in Probiotics and Head of HeiQ Life Sciences
  • Mauricio Costa Ladeira, COO of HeiQ Life Sciences
  • Ollie Gallant, Founder of Gutology

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