TV shopping prime-time breakthrough with synbiotic cleaning products

Kai Corporation, a leading distributor of synbiotic cleaning solutions in Japan, partnered with HeiQ to bring innovative probiotic cleaning products to consumers through a major Japanese shopping channel. The first broadcast sparked immediate interest, and sales skyrocketed. Within eight months, growth reached over 300%, and in the following year, sales climbed another 45%, marking an extraordinary 3,800% sales increase in less than two years. This success demonstrates Japanese consumers’ appreciation for high-performance probiotic cleaning solutions. In reviews, they rave about the results, highlighting sparkling surfaces and odor-free bathrooms that stay fresh longer. The collaboration overcame regulatory and marketing hurdles, setting a new benchmark for high‑performance microbial cleaning in the Japanese market. As Riichiro Hosogai, President of Kai Corporation, says: “Partnering with HeiQ and introducing our ‘Bachi Bachi Bachirusu’ on the shopping channel was a game changer. This success motivates us to continue developing products that combine performance with synbiotic technology.”