HeiQ Fresh™ & Backcountry

Backcountry was born from a love of gear and a passion for exploring. That same spirit is seen in the new Pines Microgrid Baselayers collection—designed for versatility and built to perform across all terrains, from snow-covered slopes to rugged trails. To keep you comfortable through it all, they feature HeiQ Fresh™ —a sustainable, non-biocidal technology that naturally reduces odors. This innovative, eco-friendly solution keeps your gear fresher for longer, so you can stay confident and focused—no matter where the adventure takes you.